The Story of a Fashion Entrepreneur

Merve Kardes Misirli
Founder, CEO

Merve Kardes Misirli 

When Merve founded the luxury swimwear brand Normaillot in 2014, the timing was perfect.

At the core of the brand DNA; an artist and entrepreneur spirit lie. Normaillot embraces artists, rebels, innovators; forward and independent thinkers. She sets the company's strategy to deliver people an innovative and unique brand experience; Normaillot's vision is to create courageous product designs and to always explore new horizons.

Her ideas and inspirations come from utilizing something she sees in an entirely different space and seeing how it might apply to Normaillot.

For her; exploration encourages creativity, serendipity and invention.