THE BRAND

Founded in 2014 by Merve Kardes Misirli, Normaillot is one of the fastest-growing luxury swimwear brands.
Our goal is to liberate and empower women with timeless pieces that last for seasons and make women feel their best and most confident at the beach.

At the core of our brand’s DNA lies an entrepreneurial spirit that embraces an artistic, rebellious and innovative ethos.
This resonates across a loyal community of independent-minded people across the globe, including a roster of celebrities and influencers.

Normaillot experiments with energetic colours, bold prints and styles, as well as unique designs that use the highest-quality fabrics. We strive to continuously innovate, and collaborate with retailers to produce limited-edition, hyped releases and instant best-sellers.

We're both fun and sophisticated and want to help create a world where women can express who they want to be confidently.

THE INSPIRATION

At Normaillot, we take our inspiration from a diverse range of art. The collections recall everything from the surreal works of Salvador Dalí to the playful art of Yayoi Kusama.

One can find influences of Ekrem Yalcindag, Bridget Riley, Agnes Martin, Hilma af Klint, Giorgio Griffa, Gustav Klimt, Pablo Picasso, Carlo Carra, Umberto Boccino, Wassily Kandinsky, Josef Albers, Jasper Johns and Jackson Pollock that draw the looks together.

From canvas to couture, Normaillot is timeless. The artistic movements and techniques are the starting points for our designs. Combining elements of great masters and modern fashion, Normaillot style will never fade over time. Normaillot inspired by and created for those who lead.

Normaillot inspired by and created for those who lead.

THE INNOVATION

Innovation is a continuous and almost infinite process at Normaillot. We are immersed in a digital culture where virtually every day we are tech inspired. The concept of getting inspired by technology to revolutionize the way clothing is designed and constructed is one of the most creative, fun, and interactive approaches at Normaillot.

Each season we add a new, fresh and a recognizable piece to the collections. Whether it is a belt or a button or a love for the texture of metal or bamboo, the innovation is a signature at Normaillot.

THE ARTISANSHIP